Policy · How we work
AI DISCLOSURE
& CONSENT
HumanReel.ai uses customer-led AI disclosure: each brand chooses the label, placement and duration for its videos, and we require signed consent before using any real person’s likeness. Every project ends with a written disclosure note for the brand’s files.
Updated 9 Nov 2026 · Owner Harish Doddi, Founder
Reference IAB AI Transparency & Disclosure Framework, Aug 2026
01 How a HumanReel video is made
Knowing where AI sits in the pipeline makes disclosure decisions easier. Humans plan and approve. AI renders. Humans check the result against your real product.
Human · plan
You approve the plan first. Every video starts with a moodboard and storyline your team signs off before any footage is generated.
AI · render
Scenes are generated with AI from your real product photos (image to video). Some formats, such as AI UGC, use AI-generated people as presenters or customers.
Human · check
Product accuracy is handled in the video. Packaging, label, colours and proportions are checked against your real product, and you approve the final cut. Every claim in the video must be one you can substantiate.
02 Consent: real people vs. AI people
Consent and disclosure are related but separate. Consent decides whether a real person’s likeness may appear at all. Disclosure tells viewers that AI was used.
Real face or voice
Signed release required
If you ask us to use a real person’s face, voice or likeness, we need a copy of that person’s signed legal consent, or a release from the rights holder, before we use it. Without that document on file, we do not proceed.
AI-generated person
Disclosure still applies
No personal consent is required, because no real individual is depicted. The finished video still follows whatever AI disclosure approach your team chooses.
Your callMany brands choose AI presenters for speed and clearance. Others prefer real talent with a signed release. We support either path once the consent requirement is met.
03 Disclosure is customer-led
Disclosure depends on industry regulation, platform policy and brand risk tolerance, so we do not force one label format. We ask at the brief, build the treatment into the video, and record what was chosen. Try the common options below.
Placement
Disclosure note · sample
Placement: lower-left label, 0–3s. Duration: start of video only. Presenter: none, product scenes only. Approved by: [client name], [date]
Illustration only. Your counsel and category rules decide what you need. We implement what you specify, including localisation, caption-only treatments and combinations.
04 How we run this on every project
Five steps, the same on every brief. Disclosure is settled before rendering starts, so nobody bolts a label on at the last minute.
1
Brief
We confirm AI scenes, AI people, real talent or a mix, and whether any real likeness needs signed consent on file.
2
Your disclosure choice
You pick wording, placement and duration, plus any caption or platform needs.
3
We build it in
The on-screen treatment, and caption text if requested, is produced into the video so your team never adds it later.
4
Disclosure note
We write a short project note recording what was disclosed and how, for your records, partners and auditors.
5
You approve
Final cut and disclosure ship only after your sign-off. Platform AI toggles at upload stay your posting step, unless you ask us to advise.
05 Ready-to-adapt wording
Starting points our clients often pick from. These are options, not defaults we impose. Copy any line and adapt it with your counsel.
On-screen · start or full
AI-generated
On-screen · AI presenter
AI-generated person
Caption line
AI-generated video. Scenes created with AI from real photos of our [product]; product details checked against the real thing.
With an AI presenter
This video features an AI-generated person, not a real customer.
Optional end card
Made with AI by [Brand] × HumanReel.ai
Disclosure note · sample
Disclosure: lower-left "AI-generated" label, 0–3s. Presenter: AI-generated person, no real likeness used. Approved by [name], [date].
06 What disclosure cannot fix
A label tells viewers how a video was made. It does not make dishonest content acceptable. These stay off-limits on every project, whatever disclosure a brand chooses.
Off-limits
Fabricated testimonials
An AI presenter can demonstrate a product. It cannot pose as a real customer giving a real review.
Off-limits
Unsubstantiated claims
Every claim in the video must be one the brand can back up, whether a human or AI says it.
Off-limits
Likeness without permission
No real face or voice appears without a signed release on file. No exceptions for speed.
07 Standards we work alongside
We track the frameworks our clients’ legal teams ask about, and we keep this page updated when they change.
IAB AI Transparency & Disclosure Framework
Published August 2026. A useful industry reference for how advertisers label AI-generated content. Your counsel and category regulations decide what you actually need.
Platform AI content policies
Amazon, Meta, TikTok and YouTube each set their own rules. We check every render against the target platform’s current policy before delivery and flag anything that needs your decision.
08 FAQ
Questions brand, legal and procurement teams ask us most.
This page describes HumanReel.ai’s customer-led process. It is not legal advice. Disclosure and consent requirements depend on your industry, markets and counsel. Tell us what you need, and we will build the video and documentation to match.
Bring your legal team’s checklist
Tell us your rules. We build them in.
Share your category requirements and preferred disclosure on the first call. A real producer replies with a scoped plan, a sample disclosure note and an exact price.