Product video production, minus the production headache
Full-funnel product video production for ecommerce brands — pre-production, storyboard and shot list through colour grade and motion graphics — delivered to your brand guidelines with revision rounds built in, not billed as an extra.
- 01Brief & storyboard
- 02AI production & grade
- 03Revision round
- 04Asset delivery
What is product video production?
Product video production is the full process of turning a product into a video asset for ecommerce: pre-production (brief, storyboard, shot list), production (live-action or AI-generated footage), and post (colour grade, motion graphics, sound), delivered as a finished file matched to your brand guidelines. Done properly it runs on a predictable turnaround time with revision rounds included, not as a bespoke shoot booked one SKU at a time.
- Brief
- Storyboard
- Shot list
- Live-action
- or AI-generated footage
- Colour grade
- Motion graphics
- Sound
Finished file
matched to your brand guidelines
of shoppers say a product video convinced them to buy.
say video quality changes how much they trust the brand.
would rather learn about a product from video than any other format.
of businesses now use video to market — the question is whether theirs converts.
Source: Wyzowl, State of Video Marketing 2026
Most ecommerce brands are still shooting one SKU at a time
A single studio day produces a handful of usable clips at a cost that doesn't scale past a small hero-SKU list. Meanwhile, the brands winning organic and paid alike are running video across their full catalogue, not just their top ten sellers.
This is the gap our product video production services close: we run pre-production, AI production and post as one pipeline, so a 20-SKU catalogue and a 500-SKU catalogue both get the same colour grade, the same brand guidelines, and the same turnaround discipline.
Where this service goes next
Two ways brands scale product video once the core pipeline is proven.
PDP · theme editorShopify Product Videos
Theme-editor-ready video sized for page speed, built to lift average order value without slowing your store.
Explore Shopify video→
50–5,000+ SKUsBulk & Catalogue Video
The same pipeline run at 50 to 5,000+ SKUs, on a template system with a fixed per-unit cost and turnaround SLA.
Explore bulk production→How we produce your product video
Four steps, and only the brief is yours.
- 01
Brief & storyboard
We turn your brief into a shot list and storyboard before a single frame renders, so there are no surprises at review.
- 02
AI production & colour grade
Footage is produced and graded to match your brand guidelines — consistent colour across every SKU, not just the hero shot.
- 03
Revision round
One structured revision round is built into every quote, reviewed against your original brief and shot list.
- 04
Asset delivery
Final files delivered to your naming convention, ready to drop into your DAM or asset library.
What's actually included
No line-item surprises between brief and delivery.
Turnaround time
5–10 business days per batch, agreed upfront in the brief
Revision rounds
One structured round included; additional rounds quoted per brief
Colour grade
Matched to your brand guidelines across every SKU in the batch
Motion graphics
Lower-thirds, callouts and end cards available as an add-on
Asset delivery
Named to your convention, delivered ready for DAM or CMS upload
Agency, DIY AI tool, or HumanReel
| Traditional agency | Generic AI tool | HumanReel |
|---|---|---|
| 2–6 week turnaround per shoot | Fast, but you're the QC and the editor | 5–10 day turnaround, delivered graded |
| New quote for every SKU batch | Cheap per clip, inconsistent across SKUs | One pipeline, consistent brand guidelines at any volume |
| Studio day, crew, logistics | No storyboard discipline, no shot list | Storyboarded, shot-listed, one revision round included |
| Manual asset naming & handoff | You sort and rename the output yourself | Delivered to your naming convention, DAM-ready |
Built for brands already running at volume
“The video is not decoration on the page — it's the part of the page shoppers reach for.”
Product video production, answered
In practice, very little that matters to you — what matters is whether pre-production (storyboard, shot list), production and post (colour grade, motion graphics) run as one accountable pipeline instead of three separate vendors. That's what we deliver either way.
Most batches deliver in 5 to 10 business days from a completed brief, agreed upfront so you can plan launches around it rather than around our calendar.
One structured revision round is included in every quote, reviewed against the original brief and shot list. Additional rounds are quoted separately if scope changes.
Yes — colour grade is matched to your brand guidelines once and applied consistently across the batch, rather than re-graded by eye per clip.
Yes, as an add-on to the base production — spec overlays, callouts and end cards are common requests on electronics and beauty catalogues especially.
Named to your asset naming convention and handed off in whatever structure your DAM or CMS expects — no manual renaming on your side.
Yes — this pipeline is the base for both Shopify product videos and Amazon product video services, each formatted for where the video actually runs.
Yes, via bulk & catalogue video, which runs the same pipeline on a template system with a fixed per-unit cost at scale.
Ready to fix your product video pipeline?
Send us your catalogue and brand guidelines. We'll scope a batch, quote per-SKU, and give you a turnaround date before you commit.