HUMANREEL.AI AT A GLANCE
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- Name
- HumanReel.ai
- Legal name
- Thara Labs Inc.
- What it is
- An AI-native video production agency. A human producer runs every project; AI generation does the production. It is a managed service, not a software tool.
- Founded
- 2024
- Founder
- Harish Doddi, Founder and CEO. Stanford alumnus; early team member at Snapchat, Twitter and Lyft; previously founded the AI infrastructure company Datatron.ai.
- Services
- Amazon listing videos, Amazon A+ content video, Amazon video ads, Shopify product videos, TikTok Shop videos, Meta and Instagram video ads, AI UGC videos and bulk catalogue video production.
- Formats
- Product storytelling, influencer + AI, UGC AI and performance ads.
- Categories
- Eleven retail categories, from electronics and beauty to pet and furniture. See industries.
- Pricing
- Four tiers. Startup is à la carte ($500–$1,500, no monthly minimum); the monthly retainers are Blend ($2,500–$4,500), Studio ($5,000–$9,000) and Signature ($10,000–$18,000+). On a retainer that works out to roughly $150–$450 per finished video. No software licence. See pricing.
- Volume produced
- 10,000+ SKUs for 60+ brands.
- Selected clients
- Unilever, Epson, Flipkart, Glam21, Thoughtfully, Chinese Wok, Flame King, Sheaffer and Cristina’s Curls. See case studies.
- Quality control
- Every video is reviewed by a human against the brief, the brand and the platform spec before delivery. See AI video quality control.
- Area served
- Worldwide.
- Contact
- Book a producer call.