Product video by industry — built for your category’s rules
Product video by industry — every vertical has its own claim restrictions, hero-SKU logic and shelf competition. We script and shoot around your category’s standards instead of running one generic template across all of them.
- 11 categorieslive in production
- Category-awarescripting & compliance
- 2–5 daysturnaround
Beauty & Skincare
Pet Products
Furniture & Home
Electronics
Fashion & Apparel
Health & Supplements
Home & Kitchen
Jewellery & Watches
Food & Beverage
Fitness & Outdoor
Baby Products
What does “product video by industry” mean?
Product video that’s scripted and shot around what actually matters for a specific retail category — category compliance and claim restrictions for regulated verticals like supplements, seasonal cycles and hero-SKU logic for fashion and home goods, and the competitive shelf a product is actually judged against. A generic product-video template treats a supplement bottle and a kitchen appliance the same way; category-specific production doesn’t.
- Claim restrictions
- Category compliance
- Seasonal cycle
- Hero SKU
- Competitive shelf
- Category benchmarks
One category’s video
not one template across eleven
Every category we produce for
Eleven categories in production. Every page below is built with the same category-first approach, and every one plays that category’s own delivered work.
Beauty & Skincare
FDA cosmetic labelling and before/after claim discipline, built in.
Explore →Pet Products
AAFCO labelling and pet-safety claim standards, scripted around.
Explore →Furniture & Home
Scale, material and assembly context shown, not just styled shots.
Explore →Electronics
Spec callouts and in-use demos for feature-dense products.
Explore →Fashion & Apparel
Fabric drape, size-inclusive fit and colourway consistency.
Explore →Health & Supplements
Structure/function claim scripting and FDA disclaimer placement.
Explore →Home & Kitchen
Capacity, material safety and countertop context, demonstrated.
Explore →Jewellery & Watches
Reflective-surface lighting control and macro detail shots.
Explore →Food & Beverage
Appetite appeal, label accuracy and shelf-presence framing.
Explore →Fitness & Outdoor
Performance and durability demonstration in real conditions.
Explore →Baby Products
Safety-standard callouts and caregiver-first framing.
Explore →How category-specific video gets made
The same four-step pipeline behind every category, with category rules applied at every stage.
- 01
Category intake
Share your product, category and any compliance standards or retailer requirements that apply.
- 02
Category-aware scripting
Script and shot list built around what actually matters for your category, not a generic template.
- 03
AI production
Produced against your locked product, with category-specific detail work — macro shots, capacity demos, claim language — built in.
- 04
Delivered, review-ready
Delivered formatted for your category and, where relevant, ready for your compliance team’s review.
Product video by industry, answered
Because what a shopper needs to see — and what a brand can legally claim — varies by category. A supplement video needs structure/function language and a disclaimer; a jewellery video needs reflective-surface lighting control; neither need applies to the other, and a generic template serves neither well.
Eleven: Beauty & Skincare, Pet Products, Furniture & Home, Electronics, Fashion & Apparel, Health & Supplements, Home & Kitchen, Jewellery & Watches, Food & Beverage, Fitness & Outdoor and Baby Products. Each has its own page above, and its own delivered work in the portfolio.
Get in touch and we’ll scope it against the existing pipeline — the category-first approach transfers, and most products sit close enough to a listed vertical to inherit its rulebook.
No — for categories like Health & Supplements, we script with current claim guidance in mind, but final compliance sign-off always remains your brand’s legal and regulatory responsibility.
Yes, if it genuinely spans categories — we’ll scope which category-specific approach applies, or combine elements, at brief stage.
No, it’s priced the same way as our standard product video production — the category-specific scripting and compliance-awareness are part of the standard process, not a billed add-on.
Get your category quote
Tell us your product and category. We’ll scope a batch that’s scripted around your category’s rules, not a generic template.