Compare the retainer. Then build it.
humanreel.ai is a full-service creative agency that happens to use AI. Every tier below runs on human strategists, real voiceover talent and a forward-deployed creative — AI just makes production faster. Compare what’s included, then layer on what you need.
- $2,500–$18,000+per month, by tier
- Human-ledat every tier
- 3–6 monthsminimum term
- ResearchCategory & audienceHuman
- ScriptStrategist-shapedHuman
- MoodboardCreative lead signs offHuman
- RenderWhere the speed comes fromModel
- VoiceDirected talentHuman
- ReviewAgainst brief & brandHuman
A creative agency that happens to use AI
Four things every tier gets, whatever you pay. AI accelerates production; it never replaces the person making the call.
Human intelligence, always
Every script, storyboard and edit passes through a human strategist before it ships — at every tier, not just the top one.
Real voice, real direction
Human voiceover talent and on-camera casting, directed for your brand’s tone rather than generated flat.
Forward-deployed creative
An embedded creative partner who learns your catalogue, not a rotating account manager on a ticket queue.
AI for speed, not judgment
AI accelerates production. It never replaces the human review every video runs through before delivery.
What raw AI gives you. What humanreel.ai gives you.
Every self-serve AI video tool is doing the same thing under the hood. The difference is everything wrapped around it.
AI alone — a prompt, and whatever it renders
- Script generated from a generic prompt, with no category context
- Synthetic voiceover, no brand tone direction
- No competitive or audience research before production
- No creative lead signs off before it renders
- You review, direct and QA every clip yourself
- Same generic output regardless of your category
humanreel.ai — a creative team that uses AI to execute
- Script shaped by a strategist who researched your category first
- Real human voiceover talent, directed to match your brand’s tone
- Competitive and audience research before a single frame is built
- Moodboard and creative direction signed off by a human creative lead
- A forward-deployed creative who knows your catalogue over time
- Every video human-reviewed against brief and brand before delivery
Every tier, every line item
Tiers scale by video volume, length and format — not by how much human craft goes into your work. That part never gets dialed down.
- Monthly video volume
- 8–15 videos
- Video length range
- 15–30 sec
- Formats covered
- Listing + spin video
- Voiceover & on-camera talent
- Human-directed AI voiceover
- Research cadence
- Category research at kickoff
- Forward-deployed creative
- Async strategist check-ins
- Moodboard & creative direction
- Per campaign
- Revision policy
- 1 human-led round/video
- Turnaround SLA
- 5–7 business days
- Usage rights & licensing term
- Organic + owned, 12 mo
- Rush delivery eligible
- +25% premium
- Minimum term
- 3 months
- Monthly video volume
- 20–35 videos
- Video length range
- 15–60 sec, mixed
- Formats covered
- + UGC-style + paid ad cutdowns
- Voiceover & on-camera talent
- Real human voiceover talent
- Research cadence
- Kickoff + quarterly refresh
- Forward-deployed creative
- Part-time forward-deployed creative lead
- Moodboard & creative direction
- Per campaign
- Revision policy
- 2 human-led rounds/video
- Turnaround SLA
- 4–5 business days
- Usage rights & licensing term
- Paid + organic, 24 mo
- Rush delivery eligible
- +30% premium
- Minimum term
- 3 months
- Monthly video volume
- 40+ videos
- Video length range
- 6 sec cutdowns – 90 sec hero films
- Formats covered
- Full catalogue + campaign hero content
- Voiceover & on-camera talent
- Human voiceover + on-camera talent sourcing
- Research cadence
- Kickoff + monthly refresh
- Forward-deployed creative
- Dedicated embedded creative team
- Moodboard & creative direction
- Per campaign + monthly refresh
- Revision policy
- Unlimited (fair-use)
- Turnaround SLA
- 2–3 business days, priority
- Usage rights & licensing term
- Perpetual, paid + organic
- Rush delivery eligible
- +40% premium
- Minimum term
- 6 months
A forward-deployed creative is embedded with your team over the life of the retainer — pairing category research with hands-on creative direction — rather than a rotating account manager you re-brief every month.
Build your own, on top of any tier
Add-ons are priced separately and layered onto whichever retainer you’re on.
Rush delivery
+25–40%Applied to that month’s retainer for turnaround under the standard SLA.
Extra revision round
$150–$400/videoBeyond what’s included at your tier, billed per video.
Licensing extension
+50–150%Upgrade to perpetual or exclusive usage rights over the standard term.
Extra on-camera shoot day
Quoted per shootOn-location or studio talent day beyond what’s scoped into your tier.
Additional research sprint
$750–$1,500A one-off competitive or audience research pass outside the standard cadence.
Extra forward-deployed days
$125–$175/hrMore embedded creative time beyond what’s included, billed monthly.
The comparisons that come before a retainer
ComparisonCreatify Alternative
Self-serve tool or managed service — the category-level call before any feature list.
See the trade-off→
ComparisonAI Video vs Freelancer
Availability risk, quality variance and the capacity ceiling one person hits.
See the comparison→
ComparisonAI Video vs In-House Studio
Fixed cost, headcount and equipment depreciation against variable demand.
See the build-vs-buy math→Pricing questions, answered
There’s no per-video price. Cost is set by your retainer tier ($2,500–$18,000+/month), which works out to roughly $150–$450 per finished video once research, strategy and human review are included.
No. humanreel.ai is a full-service creative agency — strategists, researchers, voiceover talent and a forward-deployed creative work every retainer. AI speeds up production; it doesn’t replace the people making creative decisions.
A retainer. Unlike a subscription, it comes with a dedicated strategist and scoped research; unlike project pricing, it’s ongoing and priced monthly rather than re-quoted every time.
No. Every tier — Blend, Studio, Signature — runs through human research, human review and human creative sign-off. What scales with tier is video volume, format range and how much dedicated creative time is embedded with your team, not whether a human is involved.
An embedded creative partner who works with your team over the life of the retainer — learning your catalogue and brand voice — rather than a rotating account manager you re-brief every cycle. Included part-time from Studio, dedicated from Signature.
No per-video minimum. Blend and Studio carry a 3-month minimum term; Signature, with its dedicated embedded team, carries 6 months.
1 human-led round on Blend, 2 on Studio, unlimited fair-use revisions on Signature. Extra rounds beyond that are a $150–$400 per-video add-on at any tier.
It’s a percentage premium on that month’s retainer — 25% on Blend up to 40% on Signature — for turnaround faster than the tier’s standard SLA.
Blend covers organic and owned channels for 12 months, Studio adds paid-media rights for 24 months, and Signature includes perpetual rights across paid and organic. Licensing extensions are available as an add-on at any tier.
Yes — tier changes take effect at your next billing cycle, and add-ons can be layered onto any tier in the meantime without a full re-negotiation.
Bring this matrix to your next budget review
Every number here is a starting point for a scoping call — not a final quote.