Meta video ad creative that feeds Advantage+
Meta video ad creative for Facebook and Instagram — built for Advantage+ Shopping campaigns, catalogue ads and dynamic creative testing, formatted 4:5 for feed placement as standard.
- 4:5 + 9:16feed & story crops
- Advantage+Shopping ready
- Dynamic creativevariant sets
Facebook & InstagramReelsShop now@yourbrand♪ original audio · yourbrand9:16 story & reels
What is Meta video ad creative?
Meta video ad creative is video built for Facebook and Instagram ad placements — formatted for Advantage+ Shopping campaigns, catalogue ads and dynamic creative testing, where multiple asset variants run against each other to find the best-performing combination. The dominant feed format is 4:5, though story and reels placements need a 9:16 crop of the same creative.
- 4:5
- Advantage+ Shopping
- 9:16 crop
- Product feed templates
A variant set
what dynamic creative optimises against
Built for how Meta actually tests creative
Dynamic creative needs variants, not one polished cut.
Advantage+ Shopping ready
Formatted to slot directly into Advantage+ Shopping campaign creative requirements.
Catalogue ad compatible
Built to work within catalogue ad templates pulling from your product feed.
Dynamic creative variant sets
Multiple hook and format variants delivered together for placement optimisation testing.
Brief to variant set in three steps
- 01
Brief & campaign goals
Share your target CPM/ROAS range and whether this runs through Advantage+ Shopping or standard campaigns.
- 02
AI production, dynamic-ready
Produced as a variant set built for dynamic creative testing, not a single hero cut.
- 03
Delivered per placement
4:5 feed as standard, with 9:16 story/reels crops included.
Exactly what you’ll receive
Feed placement
4:5, the dominant Meta feed format
Story/Reels crossover
9:16 crop included as standard
Catalogue ads
Compatible with product feed-driven templates
Dynamic creative variants
Multiple hook/format variants per brief
Round out your paid social creative
PillarVideo Ad Creative
The full performance creative service this Meta format sits under.
See the full service→
ClusterInstagram Reels Ads
Reels runs inside Meta’s ad system — pair this with safe-zone formatted, sound-on Reels creative.
Explore Reels ads→
ClusterTikTok Shop Videos
Running the same product on TikTok Shop too? Native-feel, shoppable video.
Explore TikTok Shop video→Meta video ads, answered
Yes, creative is formatted to meet Advantage+ Shopping’s requirements, which favour multiple variants over one static hero video.
Yes, catalogue ad compatibility is standard, since most Meta ecommerce campaigns run through the product feed rather than manually uploaded single ads.
Multiple hook and format variants per brief as standard, since dynamic creative testing needs a variant set to actually optimise against.
No, creative only — we build assets that support your CPM and ROAS goals, but your team or media agency manages the actual spend and bidding.
Most batches deliver in 3 to 5 business days from a completed brief.
The underlying product footage can often be reused, but each platform gets its own edit — a straight repost rarely performs as well as a platform-native cut.
Get your Meta ads quote
Tell us your campaign type and target placements. We’ll scope a dynamic creative variant set before you commit.