Every seller learns the Amazon video requirements the same way: upload, wait three days, get rejected over a codec or a stray letterbox bar, fix it, and start the review clock over. This page exists so you only go through that once. Below are the 2026 specs for every placement where video still lives on Amazon — product detail pages, Premium A+ Content, Storefronts, and the three ad formats. Bookmark it, or grab the one-page PDF cheat sheet and pin it next to your export presets.
Worth getting right, too. Amazon’s own study of US seller data measured a 9.7 percent sales lift from adding video to a detail page, and shoppers who watch a product video are nearly twice as likely to buy. We covered how to make those videos actually hold attention in our Amazon product video guide. This one is about the less glamorous half of the job: getting the file through review on the first try.
Amazon Posts no longer exists. Amazon closed new access in June 2025 and shut the programme down completely on 31 July 2025, so if a checklist you’re working from still mentions Posts, it’s out of date.
Where can video appear on Amazon in 2026?
Six placements, six different rulebooks. Here’s the whole landscape at a glance:
| Format | Max file size | Length | Minimum resolution | |
|---|---|---|---|---|
| Product detail page | MP4, MOV | 5 GB | No fixed limit | 1280 x 720 |
| Premium A+ Content | MP4 | Varies by module | No fixed limit | 800 x 600 to 960 x 540 |
| Storefront | MP4, MOV and others | 4 MB to 500 MB by module | 2 to 20 sec (looping) | 640 x 640 to 1280 x 640 |
| Sponsored Brands | MP4, MOV | 500 MB | 6 to 45 sec | 1280 x 720 (or 720 x 1280) |
| Sponsored Display | MP4 (H.264, MPEG-2/4) | 500 MB | 6 to 45 sec | 1920 x 1080 |
| Sponsored TV | MP4 (H.264, HEVC, MPEG-2/4) | 500 MB | 6 to 45 sec | 1920 x 1080 |
The catch hiding in that table: the same export almost never passes everywhere. A file that sails through listing review can fail Sponsored TV on bitrate alone. Shoot one master, export per placement.
What are the requirements for product listings?
Listing videos sit in the image carousel on your product detail page, right where the buying decision happens. The specs are the most forgiving on Amazon:
- Format: MP4 or MOV
- Max file size: 5 GB
- Minimum resolution: 1280 x 720, with 1920 x 1080 recommended
- Aspect ratio: 16:9 horizontal. Vertical and square files get letterboxed in the gallery and look amateur next to your photos
- Length: no fixed limit, but short and front-loaded wins
- Thumbnail: JPEG or PNG, matching the video’s aspect ratio, under 5 MB
You’ll need Amazon Brand Registry to upload. The path is Seller Central → Catalog → Upload and Manage Videos: pick the file, assign the ASINs, add a title and thumbnail, submit. Review typically takes 24 to 72 hours, longer in Q4, and every rejection restarts that clock.
What are the requirements for Premium A+ Content?
Premium A+ unlocks video modules inside your listing content, and each module has its own floor. All three take MP4 only:
- Premium Full Video module: minimum 960 x 540
- Premium Video with Text module: minimum 800 x 600
- Premium Video Image Carousel module: minimum 800 x 600
Those minimums are legacy numbers. Shoppers are viewing your listing on retina phones, so upload 1920 x 1080 anyway. A 960 x 540 video in 2026 just looks like you stopped caring.
What are the Storefront video requirements?
Storefronts run four video module types, and this is where the file size limits get weird:
- Video Reveal: 2 to 8 seconds, maximum 4 MB, in MP4, M4V or MOV. Yes, 4 megabytes. This module needs an aggressive compress.
- Video module: minimum 1280 x 640, up to 500 MB, and it accepts nearly everything: AVI, MOV, MPG, MPEG, MP4, M4V and more.
- Background Video:1280 x 640 with a maximum height of 1500, 2 to 20 seconds, autoplaying as a silent loop. Atmospheric footage works; a product pitch crammed into a mute 10-second loop doesn’t.
- Split Section video: minimum 640 x 640 (option 1) or 450 x 320 (option 2), up to 500 MB.
What are the video ad requirements?
Ads are where most rejections happen, because review adds policy checks on top of the spec check. All three formats share the 6 to 45 second length and 500 MB ceiling, then diverge:
| Sponsored Brands | Sponsored Display | Sponsored TV | |
|---|---|---|---|
| Aspect | 16:9 or 9:16 | 16:9 only | 16:9 |
| Codec | H.264 (main or baseline) | H.264, MPEG-2, MPEG-4 | H.264, HEVC, MPEG-2/4 |
| Frame rate | 23.976–29.98 fps | 23.976–30 fps | 23.976–120 fps, constant |
| Min bitrate | 1 Mbps | 1 Mbps | 4 Mbps (15 Mbps recommended) |
| Audio | 44.1 kHz+, 96 kbps+, stereo or mono | 44.1/48 kHz, 96 kbps+ | 44.1/48/96 kHz, 192 kbps+ |
| Min resolution | 1280 x 720 | 1920 x 1080 | 1920 x 1080 (4K recommended) |
Four creative rules are enforced hard on Sponsored Brands: no letterbox or pillarbox bars on any side, no blank or black frames at the start or end, no endings that cut off a sentence or voiceover mid-thought, and no fake UI elements. That last one catches the most people. Anything resembling a play button, cursor or social watermark that isn’t real functionality gets rejected, even if it’s decorative.
Sponsored Display ads travel off Amazon onto third-party sites and apps, so 1080p is the practical floor rather than a nice-to-have. Sponsored TV is the strictest of the lot, because it plays on actual televisions through Prime Video, Fire TV and Twitch — a file exported for Sponsored Brands will usually fail there on bitrate, so re-export from the master rather than recycling.
What happened to Amazon Posts?
Amazon discontinued Posts in mid-2025: new access closed 3 June, existing content wound down, full shutdown on 31 July 2025. Any video you had running there is gone from the surface, and the ad console no longer offers it.
If Posts was your social-style video home on Amazon, the working replacement is a split: Sponsored Brands video for discovery in search, and Storefront video modules for the browsable brand experience. The good news is that vertical Posts footage usually converts to a Sponsored Brands 9:16 cut with minimal editing.
What gets Amazon videos rejected?
Spec mismatches get caught by automation in minutes. These get caught by human reviewers days later, which is why they hurt more:
Pricing and promo claims. Any mention of price, discounts or limited-time offers. Amazon wants video that stays evergreen.
Other sellers and marketplaces. No competitor brands, no “also available at”. The listing is the only destination.
On-screen reviews or star ratings. Even real ones. Showing them implies Amazon endorsement.
Fake UI. Play buttons, cursors, social watermarks. The top Sponsored Brands rejection, and it catches decorative use too.
Video that doesn’t match the listing. A colour, size or configuration the ASIN doesn’t sell gets flagged — the signature trap with AI-generated footage.
Audio problems. Low quality, sync drift, or dead air where a voiceover clearly belongs.
That fifth one is why we run Product-Lock on everything we produce: if the label, packaging and surfaces don’t match what ships, the video isn’t usable on Amazon, full stop.
How do you build one master that passes everywhere?
The workflow that avoids re-review purgatory:
- Shoot and edit a 1920 x 1080 or 4K master. Everything below exports down from it.
- Export H.264 MP4 as your default; it’s accepted at every placement.
- Keep the head and tail clean. No black frames, no logo cards, no fade from black.
- Cut a version that works fully muted, since listing autoplay and Background Video modules are silent anyway.
- Keep pricing, promo language and competitor references out of the voiceover and on-screen text entirely, even for listing videos.
- Check your export against the placement’s exact frame rate list. 30 fps passes Sponsored Display but not Sponsored Brands.
- Re-export at 15 Mbps for Sponsored TV rather than reusing the ad file.
- Match your thumbnail’s aspect ratio to the video and keep it under 5 MB.
- Before any upload, skim Amazon’s creative acceptance policies for changes. Specs move, and this page is only as evergreen as Amazon lets it be.
And if you’d rather skip the export ladder entirely, that’s the job we do. humanreel.ai produces SKU-accurate product videos for e-commerce brands, delivered to spec for every Amazon placement, from full production to UGC and AI hybrid formats. The Thoughtfully Amazon video case study shows what that looks like live, and there are more case studies across beauty, pet, home and electronics.
Frequently asked questions
Specs verified September 2026 against Amazon’s creative acceptance policies and Goat Consulting’s Amazon video requirements guide (updated April 2026). Sales lift figure from Amazon’s study of US seller data. Amazon changes specs without notice, so always confirm against the official policy pages before a major upload.