The AI video agency for ecommerce and CPG brands, human-directed
HumanReel.ai is an AI-native video production agency. You brief a producer. We deliver finished product videos and UGC-style ads. It is a managed service, not a software tool.
- 10,000+SKUs produced
- 60+brands
- From $2,500a month on retainer
- 01Brief & storyboard
- 02AI production & grade
- 03Revision round
- 04Asset delivery
What is an AI video agency?
HumanReel.ai is an AI video agency for ecommerce and CPG brands. It is a managed service, not a software tool: a human producer directs AI-powered product videos and UGC-style ads from brief to final cut. Founded in 2024, the studio has produced 10,000+ SKUs for 60+ brands, including Epson, Glam21 and Flipkart.
An AI video agency, not another login
An AI video agency takes the brief and returns a finished video. HumanReel.ai is that kind of company. /facts/ states it in one line: an AI-native video production agency, where a human producer runs every project and AI generation does the production. It is a managed service, not a software tool. Brands pay a retainer or an à la carte fee. There is no software licence to learn.
The work is product video and UGC-style ads for ecommerce and CPG brands. Formats published on /facts/ are product storytelling, influencer plus AI, UGC AI and performance ads. Placements already on the site include Amazon listing videos, Amazon A+ content, Amazon video ads, Shopify product videos, TikTok Shop, Meta and Instagram, and bulk catalogue production.
The studio was founded in 2024 by Harish Doddi, a Stanford alumnus and early team member at Snapchat, Twitter and Lyft, who previously founded Datatron.ai. The legal name is Thara Labs Inc. The area served is worldwide. The contact path is a producer call, not a chatbot. The home page says the same thing under the buttons: you talk to a real producer, not a chatbot.
A team that uses AI generation as the production engine and a human producer as the person who briefs, directs and approves the film. You do not prompt the model. You approve the cut.
- Product URL
- Brand notes
- AI render
- Human cut
- Files for each placement
A finished video
not a tool and a pile of attempts
What the agency actually makes
Each of these is its own page, with the spec for that placement.
The agency is not one format. A listing video, a catalogue run and a paid social cut are different jobs, and the site already treats them that way. Amazon listing video is the detail-page film. Shopify product video is the store film. Bulk production is the same system across a catalogue. AI UGC is creator-style video with disclosure built in. Meta, Instagram, TikTok Shop and YouTube Shorts are the paid and social placements.
Quality control is the same on all of them. /facts/ says every video is reviewed by a human against the brief, the brand and the platform spec before delivery. That review is the difference between an agency and a generator. The generator stops when the model stops. The agency stops when a person signs the cut.
ServiceAmazon listing videos
Detail-page video for Brand Registry sellers, built to the listing.
See Amazon listing videos
ServiceShopify product videos
Product-page video for a Shopify catalogue.
See Shopify product videosServiceBulk catalogue video
The same pipeline across a large SKU count.
See bulk production
ServiceAI UGC videos
Creator-style video with consent and FTC disclosure handled in the cut.
See AI UGC videos
ServiceMeta and TikTok ads
Paid social cuts for Meta, and shoppable video for TikTok Shop.
See Meta video adsServiceManaged AI UGC ads
The agency page for creator-style ads, when the job is the ads rather than the format.
See the UGC ads agencyWork already on the site
10,000+ SKUs for 60+ brands. The case studies below are the ones with their own pages.
The volume figure is the one on the home page and on /facts/: 10,000+ SKUs produced for 60+ brands. Named clients on /facts/ include Unilever, Epson, Flipkart, Glam21, Thoughtfully, Chinese Wok, Flame King, Sheaffer and Cristina's Curls. Nature's Goodness, Softies, Nemet Studio and AreYouGame.com have their own case studies and, in several cases, a published quote on the home page.
One measured result is published as a case study: an Amazon seller lifted ad engagement from 0.5% to 3.5%, a 7x lift, by replacing static images with video. That is the result the site states. Other case studies describe the job, the brief and the film. Where a page does not publish a percentage, this page does not invent one.
Client reviews live on the Trustpilot profile linked below. The score on that profile, read 12 Nov 2026, is 4.1 from 5 reviews. Two of those reviews, from Jenny G. at Nature's Goodness and Joshua N. at Nemet Studio, are quoted under the score. A review written by a HumanReel team member is not quoted.
SKUs produced
brands
ad engagement on one Amazon case study, 0.5% to 3.5%
founded, by Harish Doddi
Home page and /facts/ for the SKU, brand and founding figures. The 7× figure is the Amazon engagement case study.
Read the films, not a summary of them
Each card opens the case study. The headlines are the ones on those pages. Thoughtfully is a tea ritual brought to an Amazon listing. Cristina's Curls is a brand that scaled content without losing its voice, and the AI UGC page uses that film as its example. Softies is a premium CTV concept. Nemet Studio is fine-art photography turned into a story about home. Nature's Goodness has both a coconut water film and a juice-range film.
7× Amazon ad engagement
One seller, from 0.5% to 3.5% ad engagement, after static images were replaced with video.
Read the 7× case studyCase studyNature's Goodness
A coconut water story for an Amazon listing, and a separate juice-range film.
Read the coconut water studyCase studyThoughtfully
How Thoughtfully brought its tea ritual to life on Amazon.
Read the Thoughtfully studyCase studyCristina's Curls
How Cristina's Curls scaled content without losing its voice.
Read the Cristina's Curls studyCase studySofties
How Softies refined a premium CTV concept with AI video.
Read the Softies studyCase studyNemet Studio
How Nemet Studio turned fine art photography into a story about home.
Read the Nemet Studio studyPublished pricing, four tiers
On a retainer, the pricing page works this out to roughly $150–$450 per finished video. No software licence.
Pricing is published on /pricing/ and restated on /facts/. Startup is à la carte at $500–$1,500 with no monthly minimum. The retainers are Blend at $2,500–$4,500, Studio at $5,000–$9,000 and Signature at $10,000–$18,000+ a month. On a retainer that works out to roughly $150–$450 per finished video.
Human review is on every tier. The pricing page says AI accelerates production and does not replace the person making the call. Startup and Blend use human-directed AI voiceover. Studio uses real human voiceover talent. Signature adds on-camera sourcing. Revision rounds, usage rights and minimum terms differ by tier, and the cards below are those published terms, not a summary that rounds them off.
The full line-by-line matrix, including add-ons, is on the pricing page. Add-ons published there include a usage-rights upgrade, an extra on-camera shoot day quoted per shoot, an additional research sprint at $750–$1,500, and extra forward-deployed days at $125–$175 an hour.
Startup · $500–$1,500
À la carte, no monthly minimum. Listing video, 15–30 seconds, one revision round, turnaround 7–10 business days. Human-directed AI voiceover. Usage rights: organic and owned, 6 months.
Blend · $2,500–$4,500 a month
8–15 videos a month, listing and spin, 15–30 seconds. One human-led revision round. Turnaround 5–7 business days. Minimum term 3 months. Usage rights: organic and owned, 12 months.
Studio · $5,000–$9,000 a month
20–35 videos a month, 15–60 seconds, including UGC-style and paid ad cutdowns. Real human voiceover. Two human-led revision rounds. Turnaround 4–5 business days. Minimum term 3 months.
Signature · $10,000–$18,000+ a month
40+ videos a month, from 6-second cuts to 90-second hero films, full catalogue plus hero content. Human voiceover and on-camera sourcing. Unlimited revisions on fair use. Turnaround 2–3 business days, priority. Minimum term 6 months.
Four stages. One producer owns them.
The same four stages as the home page. Monthly retainer, from $2,500 a month. No software licence, no logins, no prompts to learn.
The home page publishes the process as four stages, and one human producer owns all of them. Nothing here adds a fifth stage or a hidden tool login. You send a product URL and brand notes. The pipeline renders. A producer and editor sign the cut. Files arrive ready to publish, cut for the placement you named.
Turnaround is not one number. The pricing page publishes a service level by tier: Startup 7–10 business days, Blend 5–7, Studio 4–5, Signature 2–3 business days on priority. Separately, the Amazon product video page says most single-ASIN listing videos deliver in 2–5 business days from a completed brief, and the AI UGC page says most batches deliver in 3–6 business days from a completed brief. The clock starts from a completed brief. A catalogue order runs on an SLA agreed up front.
- 01
Brief
Send a product URL and your brand notes to your producer, a real person, not a chatbot. Two minutes on your side.
- 02
Production
Our pipeline renders scene by scene, using the AI models we have tested and vetted this month. Keeping up with AI is our job, not yours.
- 03
The cut
A producer and editor review, fix and sign off on every frame.
- 04
Release
Ready-to-publish files land in your inbox, cut for Amazon, Shopify, TikTok Shop, Instagram, your website or in-store screens.
AI video agency, AI tool, traditional agency
Three ways to get a product video. The prices in the last column are HumanReel.ai’s published tiers. The traditional-agency column uses the comparison already on the home page.
A self-serve AI tool sells a login. You write the prompt, you judge the output, you fix what is wrong. The pricing page’s comparison with a self-serve tool says the learning curve is yours, the quality control is yours, and the ceiling is your own time. That is a good fit when someone on the brand team wants to operate the tool.
A traditional video agency sells a crew and a shoot. The home page’s comparison puts that model at about $500–$5,000 per video, on 1–3 week production cycles, with revisions that add weeks and cost, and a model that does not scale across a large SKU count. It is the right call when the film has to be a live shoot.
An AI video agency sells the finished file. HumanReel.ai’s price is the tier table above, not a day rate. Product footage is built from the files and photos you already have. The Billo comparison page states that samples do not have to be shipped. A human reviews the cut against the brief, the brand and the platform spec before it is called done.
| Factor | AI tool | Traditional agency | AI video agency (HumanReel.ai) |
|---|---|---|---|
| What you buy | A software login. You prompt, review and fix. | A crew, a shoot and a project. | Finished videos. A producer runs the work. No software licence. |
| Price | A subscription you operate yourself. No HumanReel licence fee, because this is not our product. | About $500–$5,000 per video on the home page comparison. | Startup $500–$1,500 à la carte. Retainers $2,500–$18,000+ a month, about $150–$450 per finished video. |
| Time | Minutes per attempt. You still do the edit. | 1–3 week production cycles on the home page comparison. | Tier SLAs from 7–10 business days (Startup) to 2–3 (Signature). A single listing video is quoted at 2–5 business days from a completed brief. |
| Who checks it | You do. | The crew, on a shoot schedule. | A human producer, against the brief, the brand and the platform spec. |
| The product on screen | You chase label, colour and shape across attempts. | The real product, on a set. | Locked from your photos and files. Samples do not have to be shipped. |
| Catalogue scale | One prompt at a time. | The home page comparison: cannot scale across SKUs. | Built for catalogue volume. 10,000+ SKUs already produced for 60+ brands. |
The next page, if this one is not the question
Reviews
Rated 4.1 on Trustpilot (5 reviews)Trustpilot labels that TrustScore Great. The five reviews on the profile are 5-star. Read them on Trustpilot.
“Great quality and smooth collaboration! HumanReel.ai helped us create a premium video for Nature's Goodness without the cost of a traditional shoot.”
Jenny G., Nature's Goodness · 9 Nov 2026 · Trustpilot
“I had a great experience working with Harish, Shristi, and Mrinal.”
Joshua N., Nemet Studio · 9 Nov 2026 · Trustpilot
TODO for Harish
DesignRush profile link: the URL is not on the site yet. Send it and it will be linked here. No DesignRush rating is shown until then.
Street address: the site does not publish one. Send the address you want listed and it will go here. Nothing is shown until you confirm it.
AI video agency, answered
Brief a producer
Send the catalogue and the placement. We will tell you which tier fits, and we will tell you if it does not.