Amazon brand story video for the storefront shoppers actually browse
Amazon brand story video built for the brand story carousel and your Amazon storefront’s "About the Brand" module — video that turns a one-time buyer into a brand follower, not just another PDP asset.
- Brand story carousel& storefront ready
- Follow-drivingframing
- 2–5 daysturnaround
Softies Store+ FollowAbout the Brand
What is Amazon brand story video?
An Amazon brand story video is video placed in the brand story carousel on a product detail page or inside your Amazon Storefront’s "About the Brand" module — distinct from listing or A+ Content video because it’s judged on brand engagement and Amazon Follow growth, not immediate add-to-cart. It’s where a shopper who already likes the product goes to decide whether they like the brand.
Built for engagement, not another product shot
A brand story video repeats your origin, values or process — not the product spec sheet a listing video already covers.
Storefront & carousel formatting
Sized and paced for both the PDP brand story carousel and the Storefront "About the Brand" placement.
Follow-driving framing
Scripted around why a shopper would want to follow the brand, not just buy the one product in front of them.
Customer engagement tool ready
Formatted to work alongside Amazon's customer engagement tools, built to be re-used across storefront placements.
Brief to storefront-ready video in three steps
- 01
Brief & brand narrative
Share your brand story — origin, values or process — and any storefront assets already in place.
- 02
AI production, story-formatted
Produced to Amazon's brand story and storefront specs, framed around brand engagement, not a single SKU.
- 03
Delivered, upload-ready
Formatted for direct upload into the brand story carousel and Storefront manager.
Exactly what you'll receive
Brand story carousel
PDP-placement cut, sized to Amazon's current spec
Storefront module
"About the Brand" formatted cut
Engagement framing
Scripted for Follow growth, not single-SKU conversion
File requirements
Sized to Amazon Storefront/brand story upload spec
Round out your Amazon presence
PillarAmazon Product Video Services
The full service this brand story video sits under — PDP, A+ Content, ads and storefront in one place.
See the full service→
ClusterAmazon A+ Content Video
Pairs with brand story video to cover both the comparison module and the storefront.
Explore A+ Content video→
ClusterAmazon Listing Videos
The PDP conversion counterpart to this brand-engagement video.
Explore listing videos→Amazon brand story video, answered
Listing video lives on the PDP and is judged on conversion; brand story video runs in the brand story carousel and your Storefront, judged on brand engagement and Follow growth rather than immediate add-to-cart.
Not for the PDP brand story carousel, which is the more common placement. The "About the Brand" cut does need a Storefront, and we deliver both from one production so the asset is ready when the Storefront is.
Your brand's origin, values or process — whatever gives a shopper a reason to follow the brand, not a repeat of the product specs already covered elsewhere on the page.
It's typically produced once per brand (or per sub-brand/product line) rather than per SKU, since it's about the brand story, not an individual product's features.
It's designed to support Follow growth by giving shoppers a reason to engage beyond the purchase, though Follow growth also depends on your broader storefront and content cadence.
Most brand story videos deliver in 2 to 5 business days from a completed brief.
Get your brand story quote
Send us your brand narrative and any existing storefront assets. We'll scope a video that earns a Follow, not just a sale.