Walmart product video built for Item Spec and Rich Media
Walmart product video formatted to Walmart Connect's Item Spec and Rich Media requirements — built to lift listing quality score and hold marketplace parity with your Amazon listing, not an afterthought crop.
- Item Spec& Rich Media ready
- Listing qualityscore-aware
- Marketplace paritywith Amazon
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What is Walmart product video?
A Walmart product video is video uploaded against a listing through Walmart Connect's Rich Media program, formatted to Walmart's Item Spec requirements rather than Amazon's. Sellers running both marketplaces often assume an Amazon-spec file will simply work on Walmart — it usually won't without reformatting, and a mismatched or missing video can quietly cost listing quality score even when the product itself is strong.
Built to Walmart's spec, not Amazon's crop
Every file is checked against Walmart's current Item Spec before delivery, not repurposed from an Amazon cut.
Item Spec-accurate formatting
Produced to Walmart Connect's current Rich Media and Item Spec requirements, not an Amazon file cropped to fit.
Listing quality score awareness
Scripted and specced with Walmart's listing quality score factors in mind, since video is one of the inputs.
Marketplace parity with Amazon
Where you're running the same product on both marketplaces, we keep messaging and product accuracy consistent across the two.
Brief to Walmart-ready delivery in three steps
- 01
Brief & marketplace intake
Share your Walmart Item Spec details and, if applicable, your existing Amazon listing for parity.
- 02
AI production, Walmart-formatted
Produced or reformatted to Walmart Connect's current Rich Media requirements.
- 03
Delivered, Rich Media-ready
Formatted for direct upload through Walmart Connect's Rich Media program.
Exactly what you'll receive
Item Spec formatting
Matched to Walmart Connect's current requirements
Rich Media upload
Delivered ready for the Rich Media program
Marketplace parity
Messaging and product accuracy aligned to your Amazon listing, if applicable
Walmart Fulfillment Services note
Formatted the same whether fulfilled by WFS or seller-fulfilled
Round out your marketplace video
PillarAmazon Product Video Services
The equivalent service for your Amazon listings, built to Amazon's own spec.
See Amazon video→
ClusterBulk & Catalogue Video
Running this across a full catalogue on both marketplaces? Same spec, run at scale.
Explore bulk production→ClusterAmazon Listing Videos
Need the Amazon-spec equivalent for the same SKU?
Explore Amazon listing video→Walmart product video, answered
Usually not without reformatting — Walmart's Item Spec and Rich Media requirements differ from Amazon's video block spec, so a direct reupload often gets rejected or displays incorrectly.
Video is one of the inputs Walmart's listing quality scoring considers, alongside other content completeness factors — a missing or non-compliant video can be a quiet drag on an otherwise strong listing.
Yes, when you're running the same product on both, we keep messaging and product accuracy aligned across the two rather than treating them as unrelated briefs.
Yes, the video itself is formatted the same regardless of whether the listing is WFS or seller-fulfilled.
It's Walmart Connect's program for uploading enhanced content, including video, against a listing — this service delivers files ready for that specific upload path.
Most Walmart product videos deliver in 2 to 5 business days from a completed brief.
Get your Walmart video quote
Send us your Walmart listing and, if you have one, your Amazon video. We'll quote a Walmart-spec version with parity built in.